How Lonsdale dealt with its associations with the Nazi party, and how it could have done better.
Lonsdale tried loosing its associations with the Nazi Party through several marketing techniques, unsuccessfully. The presentation highlights these issues, how Lonsdale dealt with it and proposes a solution.
I borrowed the chapter structure from more traditional storytelling, keeping the user engaged, while structuring the presentation. The story places the viewer in London of the 60’, revealing the whole picture in an Aha-Moment at the end.