How Lonsdale dealt with its associations with the Nazi party, and how it could have done better.

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My role

I designed a presentation for my class in University (in Prezi) to reflect a new marketing strategy for Lonsdale.


Lonsdale tried loosing its associations with the Nazi Party through several marketing techniques, unsuccessfully. The presentation highlights these issues, how Lonsdale dealt with it and proposes a solution.

I borrowed the chapter structure from more traditional storytelling, keeping the user engaged, while structuring the presentation. The story places the viewer in London of the 60’, revealing the whole picture in an Aha-Moment at the end.

The story places the viewer in London of the 60’. Pictures, symbols and mellow colors stand for authenticity.

As the view rises to the world overview, it gives a feeling of growth and prosperity for Lonsdale, having started in a single city.

Lonsdale’s main symbol – boxing - was used to picture the deterioration of Lonsdale’s image.

Repetition was used to relate to what the viewer has already learned about – Lonsdale’s symbols - the cause to their rise and fall.