The Lifemode App keeps you healthy, recommending fitness activities and diets, and tracking them. Choose and combine 28 different programs that fit your unique lifestyle.
I was responsible for all the stages of product development: creating and testing new features, wireframing, alligning the product with the company strategy, collaborating with programers, designing user interface and user experience, designing marketing visuals and texts for online promotion, and publishing. We build a version for Android and one for iOS*.
* As part of the company's strategy, the iOS version is finished but will be published later on.
The app is part of the company's plan to complement its line of nutritional products (B!tonic Nutrients). When I joined the team, there were only a few wireframes of how the app should look like. I started by assessing each function individually, rearranging and redesigning the screen flow and user experience.
Lifemode is catered to middle-aged women in Moldova, Romania and Austria. For a more engaging experience, we experimented with gamification elements like personal avatars and point systems. The information architecture had to serve the purpose of both informing and educating the user on nutritional and fitness activities.
A Lifemode is a 2-week program that contains a fitness and diet plan. The user can choose from 28 different Lifemodes, grouped in 6 categories (Attractive, Energetic, Athletic, Balanced, Hard-working, and Relaxed). The tick indicates selected Lifemodes, the star recommended ones.
Lifemode: B!tonic Capsules, Elements and Fitness
Each of the 28 Lifemodes contains B!tonic Capsules (the company’s main product), Elements and Fitness. We made use of color to structure this information, allowing for fast recognition. The use of expandable cards keeps the displayed information at a minimum, while allowing the user to dig deeper at his wish.
From sketch to published design